No matter the product or service you offer, engaging customers is key to growing your business. Luckily, with the popularity of social media, reaching out to potential customers has never been easier. But what are the best ways to connect with your customers in such a saturated market? Interact with your customers with freebies, promos and contests to increase your traffic and create loyal customers.
The Twitterverse is an ever-changing hub of interaction. A simple way to engage your followers on this huge platform is by holding a Twitter contest. For example, you can post a picture on Twitter and then ask your followers to create a caption for it. Provide a hashtag for contestants to use in order to track responses, and then choose the winner based on the most creative caption. Another great Twitter contest is a “fast fingers” contest. You can ask a trivia question about your brand with the instructions that the first person to tweet the right answer wins. Again, provide a hashtag for participants so you can track responses.
Depending on the products or services your business offers, Instagram can be an invaluable means of promotion. From showcasing your products to capturing the biggest moments on your work sites, Instagram can make your brand more visible.
A great way to engage customers on this platform is to encourage them to take pictures of the services you provide. Have your customers go out to your stores or use your products and take pictures on their smartphones. Then, have them use a hashtag to connect with your company and reward some of the most creative pictures with a freebie or a VIP upgrade. You can reward customers randomly or hold a photo contest to get customers to submit the most creative uses of your products. Contests such as these not only get people thinking creatively about your product, but they also help customers feel connected to your brand.
One of the advantages of Facebook is that your posts aren’t limited to 140 characters like they are on Twitter. This means Facebook contests and posts can be somewhat more involved. You can have a series of posts spanning several weeks where you ask your followers for tips on different topics. For example, you can ask about the best ways to cut down on resource usage and how to live a greener lifestyle. Or, you can ask what you can do better as a brand (just be prepared to listen to the suggestions on this one). Or, you can ask what types of presents your fans like. Then, you can reward the most helpful, creative or honest tip with a prize. Not only do these contests and posts help you interact with your customers, but it also can give you ideas on how to run a better, cleaner and smarter business.
You have now interacted with your customers and hopefully gathered their social media profiles and email addresses, which sets you up for future engagement and lead generation. Now you need some tools to help you manage all of this information.
A high-quality smartphone like the iPhone 6 should be first on your list. You need to be able to manage your marketing efforts from anywhere and at anytime. With the new 8-megapixel iSight camera, you can take pictures of your products and branding information and immediately post to keep your customers engaged at all times. Then, you will want to use a social media management tool like Hootsuite to organize all of your campaigns. Its pro services include 100 social profiles, 10 enhanced analytics reports and 10 team members to help you collaborate. Finally, manage your subscribers with a tool like MailChimp to keep all of your contacts in one place.