Guest Blog by Matthew Brennan
There are certain things about your trade show POP display that always remain the same. For instance, having a stellar looking display to catch people’s attention is as important as ever. It’s a staple in making sure to attract and retain customers in a crowded, competitive environment.
That means that you need to make sure that things are perfect, and have a tool kit with you that includes things such as hammers, screwdrivers, and strong tape, like professional tape from companies like Essentra.
However, technology is changing the way POP displays are run. From the planning and conceptual stages, down to the displays at your booth, it may be time to take a look at some of the technologies available to you in order to enhance the experience for your customers.
Smart Phones – There are countless ways you can use smart phones to enhance the POP display experience. If you’re planning a trade show, there’s an app for that. Trade show apps can help you plan, as well as promote your event. These apps can also help your attendees plan their day. Smart phones can also be used for email or text promotion. You can even attach a card reader so that you can accept credit card transactions right there on the spot. Make sure that you’re getting the most out of your smart phone while planning your next POP display.
Interactive Exhibits – It’s no longer enough to invite your customers in and have them sit through your boring sales pitch. Display booths with more interactivity do better. This can be some kind of 3D interactivity, or simply giving your attendees access to information that is available at the touch of a button. That way your customers have control over what information that they are seeking from the experience, and will stay more engaged. Tablets or other mobile devices can be used to provide this type of information quickly. Make sure that your customers still have the chance to interact with people, however. You want to make sure to give them that personal touch.
Social Media – Facebook, Twitter and other social platforms are a great way to get the word out about your trade show event. They can help you give people a taste of exactly what they should expect by attending your event. Make sure that you are using them to stir industry interest and pull people in. Nothing replaces the human touch of the live event, but social is a marvelous tool for increasing your audience, improving business relationships, and getting you in front of the people that you should know. You can also use your social accounts to pump the “hi-tech” aspects of your interactive trade show booth.
Measuring Data – Just about every aspect of your POP display or trade show can be measured. The number of people who visited your booth, down to the number of sales all can help determine whether your efforts where worth it, or what adjustments to your strategy need to be made. Make sure that you are keeping track of the important data so that your efforts are not in vain.
Having the latest technology at a trade show or corporate event is a great way to differentiate your POP display from the competition, and leave a mark with your customers. While technology is supposed to make our lives easier, it doesn’t always work the way we’d like it to, however.
Make sure that if you’re using a card reader with your smart phone, that you also have an old fashioned card machine, and your receipt book. Make sure that if your displays are interactive, that people have the option of accessing the same information in offline or paper formats.
While a large percentage of the population is adopting, not everyone may prefer the high-tech methods.
That being said, make sure that you are doing everything you can to create a memorable experience. Selling at a competitive environment such as a trade show or corporate event can require a lot of planning and coordinating. It requires being prepared, and being willing to do everything that you can to differentiate yourself from other businesses.
Make sure that your business is doing all it can to stay on top of current trends, and create the best possible POP display experience for your customers. That means keeping up with all the changes in technology, and how they impact your audience.
Matthew Brennan is a marketing writer based in the Chicago area. He regularly writes about content marketing, blogging, and engaging with your audience. He has been published on ProBlogger, Soshable, and Business2Community. Connect with Matthew on his website, www.matthewlbrennan.com, LinkedIn, Twitter, Google+