Guest blog by Paul Giampavolo
More than 75 percent of shopping trips are taken by women, which means there’s a good chance that when many of them enter your establishment, they’re going to be accompanied by children.
The vast majority of us take great care to keep our stores safe, but when it comes to our most vulnerable customers, it’s always a good idea to go the extra mile. By implementing a few relatively minor but crucial steps, retail establishments can help ensure the well-being of their youngest customers.
Here are three tips to make your shopping environment safe and secure for children—and worry-free for parents.
Encourage shopping cart safety. According to the Consumer Product Safety Commission, approximately 16,000 children under the age of five fall out of shopping carts each year, resulting in thousands of injuries. Infant carriers falling from the cart account for as much as five percent of these incidents.
Customers should be discouraged from allowing their children to stand in shopping carts and climb or ride on the sides. Children should be secured with a seatbelt when riding in the seat, and should not be pushed in the cart by a sibling or another child.
Infant car seats should never be placed on top of a shopping cart seat. Though it may appear they were designed for that, this isn’t the case: car seat manufacturers have even warned against using their products on shopping carts. One option for retailers is offering docking stations: Safe- Dock is a universal infant carrier docking station that easily attaches to shopping carts and fits all infant carriers, safely securing babies to the cart and allowing parents to easily transition the carrier from the car to the cart.
Retailers can also ensure shopping cart safety by regularly checking the condition of the carts and quickly fixing any broken seat belts or replacing lost ones.
Keep bathrooms and changing tables clean, functioning and spill-free. Nobody likes a filthy bathroom, let alone a parent worried about their child getting sick from someone else’s germs. Make sure bathrooms are checked and cleaned regularly, and that there is an easy path to navigate when attempting to get there. Baby changing tables should also regularly be wiped down with disinfectant and checked for any cracks or broken parts.
Floor spills—in the bathroom or elsewhere—should be immediately wiped up or cordoned off with warning cones until they can be cleared. Employees should be made aware of where materials are located to clean up spills and debris.
If a spill or trip hazard cannot be immediately cleared, an employee should stay at the unsafe area while another obtains the proper help, cleaning materials or barriers to keep customers away.
Implement a Code Adam system. If your establishment hasn’t already, put into place a Code Adam system, a child safety program in the United States and Canada that is used when a child becomes lost or potentially abducted. The program—which trains employees on how to issue a special alert when a customer reports a missing child—is free and easy to use. You can read more about it here.
These measures don’t just offer an extra level of safety for children, they’re simply good customer service. If we want parents to continue seeing the value in shopping at our stores, we must help them to feel their children are in a safe and caring environment.
Paul Giampavolo is president of The Safe-Strap Company, and he is a leading expert on shopping cart safety and is chairman of the American Society for Testing and Materials’ (ASTM) Shopping Cart Subcommittee.