May 9, 2014 – By now, you’ve been reminded 10 million times that Mother’s Day is this coming Sunday. If you haven’t made plans by now, your shopping days are numbered. But before you go out and settle for the old standard fare of a card and some flowers, let me share with you a tale of an early Mother’s Day surprise.
Sundays tend to be extremely busy days for me, especially in the spring when I spend God knows how many hours driving all over New England coaching soccer. On Sunday, May 11th, instead of spending time with my mother, mother-in-law, grandmother, or any other mother, I’ll be coaching kids who are honoring their mothers by playing soccer in front of them.
Giving all the credit in the world to my wife for discovering this opportunity, we chose to take my mother and grandmother to a little place called the Wenham Tea House two weeks before Mother’s Day for a Downton Abbey themed event. I’ve never watched an episode of the show, and I thought it was called Downtown Abbey for the longest time. But the combination of cute hats, trivia, tea, sandwiches, pastries, scones and excellent company made for a memorable event.
So what does this have to do with retail? Well, the Wenham Tea House – in addition to being one of the oldest tea houses in the country – has a pretty interesting gift shop. But the main point is this: don’t waste your money on overpriced, last-minute gifts because the marketing machine tells you not to forget mommy. Take the time to come up with a meaningful and emotionally compelling way to honor your mother this Mother’s Day. And then go out and get your dad a tie and cologne for Father’s Day.