When prospects want to learn more about your company, they typically head directly to your website. If they like what they see, the next stop is online customer review pages to confirm that the claims you make about your offerings are factual.
But what if you don’t have any solid reviews out there for potential customers to view? There’s a possibility they may have doubts and take their business elsewhere.
Unfortunately, obtaining reviews from customers may be quite challenging if you’re crunched for time or don’t know where to start. Here are some ideas worth considering:
Get Active on Review Sites
Although there are tons to choose from, customer feedback from review sites are frequently viewed in the cyber world by curious prospects. Some reputable review sites include Angie’s List, Google Reviews, City Search, Yahoo Listings and Yelp. Also, confirm you haven’t missed any industry-specific review sites. After all, you wouldn’t want to be absent from Zagat if you own a restaurant.
Include Feedback Requests in the Sales Cycle
Once checkout is complete, encourage customers to leave a review in exchange for an incentive. If you’re a brick and mortar establishment, communicate to employees this should be done when handing over the receipt. (You could even print the incentive directly on the document). By contrast, online businesses can include a link to review sites or to a fillable form on their website at the top of the order confirmation page.
Leverage Your Company Website
Along with publishing genuine reviews on your website, you’ll also want to invite customers to share their own thoughts. Create a fillable form or post a direct link to your profiles on outside review sites. The responses received will serve as instant credibility boosters from the moment visitors enter the site.
Companies, like LifeLock, also dedicate a page on its website to customer reviews to demonstrate that its offerings live up to all the hype.
Use Social Media
Social media is an efficient and often effective way to request reviews. You can send out a tweet, ask Facebook followers to leave a detailed recommendation using the built-in tool, or use the option on the LinkedIn products and services page to share feedback.
And once your customers leave reviews, retweet, favorite or share them and respond to their specific comments or concerns if needed. The idea here is to single the customer out for going the extra mile, address any issues, and thank them for doing business with you. And by going the extra mile, chances are they’ll do business with you again and tell their friends about your company. Furthermore, other fans will be inclined to do the same to garner the same attention. (Even if the feedback is negative, fess up to your mistakes and use it as a learning experience to improve).
As the old adage says, closed mouths don’t get fed. And the same principle applies to your business with regards to customer reviews. If you sit back and expect the feedback to come rolling in without exerting any effort, don’t look forward to an overwhelming amount of feedback. But if you put in the work and express your gratitude towards customers for taking time out their busy schedule, the positive feedback will continue to roll in, and so will the sales.