A blog for all things retail and licensing.

Selling Innovation: How Retailers Successfully Sell New Technology


Innovation is a great thing, but it poses a challenge for the retail seller: How do you sell something that people aren’t buying yet? Apple, for example, has faced this problem frequently throughout its history of introducing disruptive technologies, from the MacIntosh and the iPod to the iPhone and now the Apple Watch. Through this experience, Apple has mastered the art of selling innovative technologies, as the successful launch of the Apple Watch illustrates. The first day Apple began accepting orders for its new product, almost 1 million U.S. preorders came in, according to Slice Intelligence. Within the quarter, the Apple Watch had become the bestselling wearable device on the market. For retailers tasked with selling innovative technologies, case studies such as Apple provide valuable insights into how to introduce customers to new products.

Match Products to Problems

As Wired reports, when Apple first decided to develop its watch, the company thought it had a good idea, but its developers didn’t know what it was good for, other than telling time. So one of the development team’s first tasks was to discover what problems a smartwatch could solve. Eventually they realized that a watch could deliver the same connectivity as a smartphone in a way that was better designed for the human body and less invasive on the user’s time.

Brainstorming about what problems your product or service can solve can open up new marketing opportunities by identifying market segments who need what you’re selling, pinpointing how you can help them, and highlighting what benefits your solution brings them. When a customer with a problem walks through the door, you’ll know just what they need.

Appeal to Curiosity

On SellingPower.com, Fortune 500 sales consultant Dr. Donald Moine recounts the tale of how Ed McMahon got his long sales career started as a pitchman on Atlantic City’s Boardwalk by selling empty boxes. McMahon would pique the curiosity of passersby by announcing that he was about to sell ten empty boxes for $1 each. Naturally, his listeners were wondering why anyone would pay $1 for an empty box, McMahon went on, voicing everyone’s thoughts aloud. Perhaps there was more to these empty boxes than met the eye, he suggested. He asserted that the boxes were indeed empty, but recognized that some in the audience might doubt he would presume to sell an empty box for $1. He challenged his doubters to put the box they wanted to buy on top of their dollar. Then, after ten boxes had been paid for, each of his buyers could step forward and open their box to verify that it was indeed empty. By piquing his audience’s curiosity, McMahon inevitably sold ten boxes. He then took the opportunity to pitch the product he was actually selling: a vegetable slicer.

When a new technology gets introduced to the market, consumers naturally wonder what it’s good for and whether it really works. What can you do with a smartwatch? Can a hybrid car get as good gas mileage as a traditional car? Is the picture on a 4K TV really that much better? Appealing to consumer curiosity about these types of questions can help you sell unfamiliar new products.

Answer Consumer Questions

Piquing curiosity is one way to sell something new; satisfying it is another. Consumers often have questions about a new technology’s features or how one solution compares with another. For instance, many TV owners looking for a sound system wonder whether a surround-sound system or a sound bar is a better choice. The Dish Insider’s Guide helps visitors answer this question, comparing how solutions such as Vizio stack up to other options. By helping consumers who have questions about this technology, Dish attracts TV owners who may also be interested in their satellite TV service.

Meet a Need

As the Affordable Care Act went into effect, Zenefits founder Parker Conrad saw that many small companies would soon face an urgent need for new human resource solutions, Conrad told Inc.com. By offering a cloud-based software solution that automated HR for employers, Conrad attracted enough business to turn Zenefits into the hottest startup of 2014. Offering your solution as a way to meet your market’s urgent needs is an effective way to make a technological innovation sell.

Offer Free Trial Demonstrations

Consumers considering a new piece of technology may be wary because they haven’t seen it in action, and they’re not sure if or how it will work. To address this, software-as-a-service providers have found that a freemium sales model (where users start with a free package) can help consumers make a purchase decision. For instance, in an article on Forbes.com, marketer Sujan Patel gives the example of Dropbox, which has grabbed a huge share of the cloud storage market by offering limited free storage space as a way of introducing its premium upsell packages. Giving customers a chance to test-drive new technology can make it an easier sell.

Merchandise Monday: Brand Licensing Europe Preview

Licensing Expo brought brands and licensors from all over the world together and Brand Licensing Europe (BLE) 2015 hopes to do the same. BLE will celebrate its 17th successful year as the only pan-European event dedicated to licensing and brand extension at London’s Olympia on Oct. 13-15. BLE is the perfect place to meet with more than 300 leading brand owners to discover the most popular brands, characters, images and artwork available to take that licensing partnership to the next level.

Here are some of the brand/product highlights from Licensing Expo and what you might expect to come out of this year’s BLE.

Jurassic World Shoes

The long-awaited Jurassic World returned this summer and delighted millions of dinosaur fans, raking in nearly $6.5 million so far. Boys can step into their very own action-adventure Jurassic World shoes. The Jurassic World line of athletics, sandals, slippers and boots feature lifelike Jurassic dinosaurs and athletic lighted metallic uppers.


Angry Birds Soft Sided Luggage

This Angry Birds Soft Sided Luggage by Accessory Innovations is perfect for all your little gamer’s travel essentials. It has an extendable handle, wheels for easy pulling and a variety of pockets to keep everything organized and accessible while you’re on the go. With its bold red and black design, it will be unmissable on the luggage carousel.


DC Super Hero Girls Footwear

DC Super Hero Girls is an exciting new universe of Super Heroic storytelling that helps build character and confidence and empowers girls. Leomil Group offers a complete line of athletics, canvas, slippers and fashion boots feature iconic superhero shields and pop art to embody your favorite super-heroine.



Three Stooges Coasters

The iconic Three Stooges brand provides a huge audience of buyers ready to grab up new and unique memorabilia, as well as products for everyday use. Strapworks has pitcher pads, coasters, koozies, belts, suspenders, guitar straps and more available for purchase.


Ghostbusters TITANS

“Who ya gonna call?” Ghostbusters! From Sony and Titan Merchandise comes Ghostbusters TITANS! Launched in 2015, this global collection combines stylized-vinyl and the blind-box purchasing. With multiple product waves of 12 figurines, exclusive iterations and closed-box packaging, collectors can have access to nearly infinite variations!




For more information on BLE 2015, visit www.brandlicensing.eu. And check out our preview of BLE in the upcoming issue of RM.

See more New & Notable products here.

By Stephanie Crets

5 Point Checklist for Retailers Making the Move to EMV before the October Deadline

By Sushil da Silva, co-founder of Highline Software

Credit card fraud is in the United States is at epidemic levels. Last year, the U.S. accounted for more fraud than the rest of the world combined. And the fraud rates are accelerating. Europay, MasterCard and Visa (EMV) technology, which has shown to greatly reduce in-store fraud in the Europe, is finally being rolled out in the U.S. with an impending deadline of October 2015 when retailers will be liable for in-store fraud for cards that have chips on them.

By the October deadline, over 70 percent of cards will be EMV enabled. However, most retailers are well behind schedule in supporting EMV. Where Highline has worked with its partners to implement EMV, those retailers are seeing very high usage of the technology with EMV transactions accounting  for more than 40 percent of all transactions. In some stores, EMV amount to almost 60 percent of all credit card transactions. Apple Pay currently accounts for about 6 percent of transactions but this is a figure that growing.

These are much higher numbers than we expected to see since we installed the first system in New York in April, but it demonstrates that consumers are armed with the new secure chip cards and are out in stores using them.

With less than a month left until the legal liability shift, retailers need to catch up as the public is out there ready and spending.

Here are five tips retailers who are making the change to EMV should consider as they look for the right solution for them.

1) If credit card payments are integrated with their POS software, call the POS vendor and ask for specific recommendations for upgrading. Do they require new hardware for processing EMV cards? Will their software be ready in time for the Oct. 15 deadline? If not, when? Regardless, ask what steps to take in order to become compliant.

Beware of companies selling “EMV-ready” terminals. Ask specifically if the vendor is certified to process EMV transactions today.  An EMV-ready terminal is merely capable in principle of accepting EMV cards; it does not mean that the vendor is certified to process EMV transactions now. EMV certification is a complex process that involves the terminal vendors (e.g., Verifone), software running on the terminals, the processing network (e.g., First Data) and the credit card companies. So ask your vendor if they are EMV certified.

2) If credit card payments are separate, you can shop around for options. Call your payment processor and ask the same questions as above. If your payment processor isn’t ready or won’t be ready for many months after the deadline you should shop around. Some processors have been ready for a while. You might be able to get the early termination fees waived from your existing processor since they haven’t yet complied with the new requirements for EMV.

3) Ask your processor if they support Apple Pay, which lets customers securely pay with their phones. If you’re going to upgrade hardware now, you may as well get Apple Pay too. Most processors advanced enough to do EMV now also support Apple Pay.

4) Treat the EMV requirement as an opportunity. If your existing software vendor or processor isn’t ready, chances are you’re on an obsolete platform. Shop around for a modern, ideally cloud-based mobile system. A cloud-based system dramatically reduces your administration and startup costs and your data is available from anywhere at anytime.

5) Look for deals. Some new systems, such as Highline’s, offer the latest in cloud/mobile technology but don’t require any investment in hardware. During the EMV shift, they’re giving away their mobile EMV reader. The software is free and credit card transactions are a flat 2.95 percent.

We are sitting at the convergence of three major changes that are having a huge impact on in-store retail today. First, the introduction of the EMV standard in the US and the liability switch that will happen this October; secondly, the move to the cloud to help retailers innovate rapidly while simplifying their businesses and reducing operating costs; and finally, the introduction of mobile technology into the retail space dramatically changing the consumer experience, how they move through a store and what they do when they are there.


Sushil da Silva is the co-founder of Highline technology, the first commercial software solution fully integrating these retail trends into a simple, cost effective solution for specialty stores. The solution can be implemented in a single store, to thousands simply, cheaply and with minimal staff training.

The Top Six Reasons Why Retailers Should Replace Exception Based Reporting

By Guy Yehiav, CEO of Profitect

With the holidays just around the corner, retailers are on the hunt for new ways to drive results leading up to and following Black Friday for long-term results. For many, one of the key ways to find new opportunities is by culling through internal and external data to identify key insights on everything from anticipating customer needs to pinpoint new buying patterns, often with an exception based reporting (EBR) system. However, some retailers are finding that these EBR tools just aren’t drawing the meaningful insights needed to stay competitive. It’s time for a change. Here are the top six reasons why:

1.  Most EBR tools are too static.

Many EBR solutions only produce reports and dashboard visualizations. This means that retailers are often not able to identify or correct the root cause of the performance – good or bad. Dashboards and data visualizations start by aggregating the data and summarizing information, so users lose the granular details and qualitative information that point to the answers retailers need. Visualizations, reports and dashboards must be dynamic and clickable.

2. ERP data is often out of date

Retailers frequently inherit reports and systems and are charged with merely “making do” with what was already created. The issue with this practice is the systems, procedures and data are often old and less relevant. Retailers need to renew the way they look at data within the EBR and see what’s really important and used before they try to fix the old.

3. Exceptions are not answers.

In the past, exception-based reporting delivered output only for those people, products and transactions that exceeded some set of rules or thresholds. For example: cashiers with refunds greater than a certain price, transactions with three or more coupons, or perhaps stores with shrink greater than a particular percentage. However, these rules and thresholds are not telling the real story; this is simply the starting point, and additional information must be taken into consideration to determine if an exception is real. With EBR systems, the information must be researched and validated, and the time from identification to action is often too long to make an impact or resolution. This, combined with the false-positives EBR users often run into, leaves retailers with low-credible reporting to work from. In other words, it’s just an educated guess.

4.  The system is too complex for the everyday user.

EBR and other types of data analytics systems identify many areas for improvement: training, process and system failures, vendor and product issues and even customer issues. This can end up being an overwhelming amount of information to cull through for users. Many of these products also require highly competent and trained analysts to sift through the data using programming languages. In order not to lose the ability to take action and correct these types of insights, retailers must be able to either give access to a wider audience within retail operations, or have the ability to seamlessly share information within the current communications. This allows recipients to more easily understand and react to information.

5. The ROI is unclear or is diminishing.

Many reporting and EBR solutions are not flexible enough to allow the retailer to integrate new data, add new measures and/or develop more sophisticated patterns without a significant IT or vendor investment. Unless the data and methodology can continually adjust and learn from itself, there is a diminishing value for users. Most retailers just don’t have the resources to continuously watch over data.

6. Support is questionable and often non-existent.

Many EBR companies purchased analytics products to offer extended value to their customers. As a result, many retailers are experiencing a drop in service, vendor knowledge and support for the analytics investment after these mergers. The problem is many retailers are not getting the support they need from their EBR providers because vendors are just as strapped on resources as their retail customers.

It is time for retailers to be the “exception” to the rule and look for a new solution before the holiday shopping season hits. The stakes are high for the remainder of the year to outperform competitors. This is why retailers should consider replacing their EBR solution or risk falling behind during the holiday season and beyond.

Merchandise Monday: Vandor Products’ Star Wars: The Force Awakens

With the next installment of Star Wars fast approaching, retailers are jumping in headfirst to offer all kinds of new products featuring the new characters and beloved older characters. Vandor Products offers functional lifestyle products for fans on-the-go or at home and has a new line of Star Wars products for retailers to stock up on. Additionally, the company offers products featuring iconic licenses such as Marvel Comics, Doctor Who, My Little Pony, Disney and much more. I got a chance to try a couple of the Star Wars products and they made me more excited than ever for the new movie! (How much more excited can I get!?)


Kylo Ren Heat Reactive 20 oz. Ceramic Travel Mug

Featuring the newest villain from Star Wars: The Force Awakens, Kylo Ren, this tall, ceramic travel mug will keep your coffee warm, just in time for the cooler months. As a bonus, this mug is heat activated, which means that Kylo Ren’s red lightsaber will light up as the mug warms.



Large Recycled Shopper Tote

Now you can take on those weekend errands like a Jedi Knight with an eco-friendly shopper tote, made of 25 percent recycled material. Perfect for shopping, toting or even a fun alternative to the traditional gift bag, totes feature your favorite space-traveling heroes and villains, such as Chewbacca, R2-D2, new droid BB-8 and Stormtroopers.


Large Tin Tote

This retro style tin tote is perfect to carry your lunch to work or school or to use to store your other Star Wars collectables that are too precious for displaying. Kylo Ren is the popular choice with his image on both sides of the tin and the Star Wars logo down the sides.



20 oz. Ceramic Mug

Make a statement with your morning cup of coffee. This ceramic mug features the hottest new Star Wars villain — you guessed it – Kylo Ren and his Stormtrooper buddies.


18 oz. Acrylic Travel Cup

A Jedi must stay hydrated and now you can be with this double walled acrylic travel cup, featuring female hero Rey on one side and Kylo Ren on the other.



See more New & Notable products here.

By Stephanie Crets

Point Inside Helps Retailers Implement New In-Store Technology

By Stephanie Crets

Customers are finding new ways to utilize their own technology to make for a better, easier shopping experience, and now retailers are realizing they must do the same. Most retailers, however, are stubborn, finding the implementation of new technology cumbersome. According to Forrester’s new report “The Future of the Digital Store,” more than 20 percent of shoppers pricecheck on their phones while in store aisles, therefore,  retailers need to jump on the new technology as soon as possible or they could lose out on valuable sales.

Forrester’s report suggests that there are four key stages that can help retailers reach digital maturity and be able to implement new technologies into their systems. These four stages include:

  1. Investing in technology that connects enterprise systems across all touch points;
  2. Finding and adding capabilities that create operational efficiencies;
  3. Implementing a system that allows retailers to access in-store customer insights in real-time; and
  4. Refreshing the store layout to give customers a better, more efficient experience that allows them to find what they need quickly, while also offering products they may not have been previously interested in.

RM asked Mike McMurry, SVP of marketing and business operations at Point Inside to share some insights about acquiring new technology for retailers. Point Inside offers support to retailers, including big-box retailers like Target and Lowe’s, at every stage of the implementation process. Some of its services include: indoor mapping, which provides shoppers with a store layout, available services, product locations and navigation with interactive 3D maps; product location, which shows shoppers exactly where to find in-store products on a specific shelf; insights and analytics, which pulls deep customer insights from path to purchase; and shopping lists, which gives customers a way to make a list, while offering purchase intent to retailers.

What can retailers do to prepare for the implementation of new technology?

To prepare for the implementation of new technology, retailers should first determine how they could improve the experience for their shoppers. It’s important not to implement technology just to do it, but leverage new technology to up the shopping experience for customers. The next step is research. It’s important to do your homework given the vast amount of new technologies out there. Once a retailer has identified specific technologies to meet the needs of its shoppers, they should start small with a pilot in a few stores to test the new technology and refine the experience based on the pilot before going chain-wide. The data from the test will help retailers troubleshoot potential issues and apply real-world learnings to their full implementation.

Retailers should also invest in their underlying technology infrastructure to build a strong foundation for new technologies. For many emerging technologies including beacons, omnichannel fulfillment and in-store mapping, it is helpful for retailers to digitally index their physical stores.  Knowing where everything in each store is located, including products, entrances and services provides the critical context needed for accurate product location, indoor navigation and in-store messaging.

It’s important to note that investing in a digital in-store strategy takes time. According to Gartner and Accenture research, it can take two to five years to bring new in-store technologies, such as mobile coupons, into mainstream adoption. As retailers implement new technology, they can both provide value-added services to shoppers and also learn about how to improve and optimize each technology as they move towards more widespread usage. However, once a strong technology infrastructure is created, other technologies can be more easily and quickly implemented utilizing this strong foundation.

Once these digital technologies have been put in place, how can retailers let their customers know that their shopping experience can be more digitally connected?

Retailers should inform their customers of new in-store digital features in every touch point they have with their customer: on their website, in e-mail, in circulars, in their mobile apps, on in-store signage, via social media and other places as part of an integrated marketing campaign. For example, retailers can include a brief update about new features on the home screen of their branded mobile app.  We’ve seen great examples of in-store displays and signage prompting shoppers to download the app in-aisle. Also, store associates can discuss new features and technologies in more depth and suggest their favorite features that allow them to stay more connected, such as access to new deals, discounts and perks.

What kind of support does Point Inside offer its clients in the transition process?

Point Inside sets itself apart by bringing best-in-class execution, a full-service enterprise-grade platform and keen understanding of the in-store channel to its retail partners. During a retailer’s digital transformation, Point Inside takes the first step to digitally index each and every store for its retail partners, integrating multiple data streams to create a single view of the store. Point Inside provides its retail partners with technical support throughout every stage of implementation, ensuring a smooth process. Point Inside’s support certainly doesn’t end when the implementation is complete as the company continues to help its partners maximize their investment in the company’s technology.

Will having Point Inside’s technology also benefit the consumer?

Absolutely. Point Inside’s technology provides shoppers with a more meaningful, contextualized and personalized shopping experience. The innovative search platform is optimized for mobile, giving shoppers the ability to search for generic terms such as detergent or brand names such as Tide. Shoppers also have the option to view what’s in stock at a specific store, including current inventory and pricing. Store information is refreshed daily so that shoppers are given the most up-to-date results.

Shoppers can also add the items they would like to purchase from their search results to a shopping list, which can then be used to create an interactive map that routes the most efficient path through the store to pick up all the items on their list. These interactive store maps provide the shopper with the store layout, department locations, in-store services and product locations at the aisle and bay level. Point Inside’s features make the shopping experience faster, easier and overall more enjoyable for shoppers.

How does engaging digitally help drive sales and loyalty?

Engaging customers digitally is essential for retailers to customize offerings, add value and ultimately increase the bottom line. When retailers offer services that are truly helpful to the customer, such as improved customer service through a variety of channels, mobile apps with time-efficient routing maps and product discovery, the retailer is more likely to cultivate stronger customer loyalty. It’s important to reach customers on their terms and digital offers shoppers this flexibility.

The digital customer experience is increasingly mobile thanks to the prevalence of smartphone use in everyday activities. By utilizing technology to integrate the physical and digital worlds, retailers are transforming the shopping experience and meeting the growing demands of shoppers.

Has the implementation of Point Inside’s technology proven successful?

The retailers that have integrated Point Inside’s StoreMode platform into their branded apps have seen a substantial ROI since implementation. For example, last holiday season Target integrated Point Inside’s platform into its mobile app, providing guests interactive in-store maps, shopping list creation, store-specific product search and Black Friday doorbuster deal maps. These interactive maps revealed exact store layouts and locations of doorbuster deals – down to the aisle and shelf – to make it easy for shoppers to quickly find items. Target rolled out the new features via its mobile app at all 1,801 Target stores nationwide to create a more digital, personalized experience for its guests and make it easier and more enjoyable than ever to shop in its stores. Target’s in-store mobile maps were accessed more than 400,000 times over the holidays with shoppers engaging with Target via mobile phones, making four times as many visits to Target stores per year.

Overall, shoppers who use a mobile app with Point Inside’s StoreMode platform have an increased basket size of two to four times that of shoppers who do not use a retail app with Point Inside’s technology. Additionally, Point Inside has been proven to increase digital engagement: Shoppers who use features such as shopping list creation, digital coupons and product discovery show a four to five times increase in interactions compared to users of apps without such features.

Visit Point Inside for more information: www.pointinside.com

Infographic: The Benefits of EMV Credit Card Processing for Retailers

The days of swipe-and-sign credit card processing are dwindling. In the wake of identity theft and large-scale data breaches, both retailers and shoppers worldwide have begun demanding greater security. Traditional credit cards are being replaced by chip-enabled payment technologies developed by Europay, MasterCard and Visa (EMV).

Cards now come equipped with a security chip/smart chip that must be scanned and authorized with each transaction.

The chip interacts with the merchant’s POS device to make sure the payment card, combined with a signature or PIN, is valid and belongs to the person using the card. This kind of chip technology adds layers of security against fraud and is virtually impossible to duplicate.

The end result is safer retail shopping and far less credit card fraud.

EMV Credit Card Processing

For additional information regarding EMV Credit Card Processing, check out BluePay.

In-Store Shoppers Interested in Location-Based Services – Zebra Tech Study/Infographic

The eighth annual installment of the Zebra Technologies Corporation Global Shopper Study found that shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51 percent), shopping maps (45 percent) and associate assistance (41 percent).

These findings support Zebra’s One Store, One Experience campaign – focusing on brand experience, delivery and fulfillment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater.

The study identified that more than one-third of shoppers (34 percent) believe they are better connected to real-time information than in-store associates. Meanwhile, 64 percent of shoppers would be willing to purchase more merchandise if they received better customer service and over one-half (52 percent) value retailers who use technology to make the shopping experience more efficient.


  • More than three-quarters (76 percent) of shoppers feel positive about shopping in stores and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience.
  • Fifty-two percent of shoppers “show-roomed” or looked at items in-store but purchased them online.
  • More than three in 10 shoppers would prefer to go to a retail store to pickup items purchased via online or mobile channels.
  • Retailers can recover 66 percent of out-of-stock incidents by offering shoppers an immediate discount.
  • Nearly eight in 10 respondents are willing to share some level of information with retailers. But, retailers rank low on the list of institutions that shoppers trust with personal data as only five percent reported they completely trusted retailers.
  • Sixty-four percent of shoppers value retailers who give the flexibility to control how personal information is used to tailor experiences.

Survey Background and Methodology

  • Nearly 2,000 shoppers were surveyed in the United States, Canada, Singapore, Australia, England, Italy, Spain, France, Germany, China, Japan and Thailand.
  • Research Now conducted the survey for Zebra Technologies in the first quarter of 2015.
  • The survey was designed to reveal the experiences and attitudes toward the use of in-store technologies to enhance customer satisfaction.

“As online and mobile shopping become more prevalent and accepted worldwide, the importance of the customer experience remains high – as noted by the majority of respondents who would buy more merchandise from retailers they believe provide better customer service,” says Nick D’Alessio, Global Retail Solutions Development, Zebra Technologies. “Mobile technology helps provide real-time visibility of product availability, flexible delivery and payment options – freeing retailers to focus on the shopper experience and delivering personalized service to customers.”

Patagonia Reinvents Snap-T Pullover With New Fall Styles

Patagonia has recreated the iconic Snap-T pullover in six exclusive styles for Fall ‘15, using innovative material combinations to represent Patagonia’s dedication to tinkering and design evolution – and to celebrate the stories and history that are intrinsically woven into the fabric of each Snap-T.

The Fall ‘15 exclusive collection celebrates the Snap-T pullover. Just like the original Snap-T, every piece in the Snap-T collection is beautifully rendered, versatile, true to its roots and built to last for years. Mashed up with Traceable Down, recycled wool, recycled polyester, and organic cotton, Patagonia’s designers have created something new and special, evolved but unchanged for Fall ‘15 – while knowing that the one scrunched up in the trunk of the car will always be a favorite.

“When the Snap-T was initially created in 1985, it was the most technical fleece and the best insulation available,” said Helena Barbour, Patagonia’s Business Unit Director, Sportswear. “It has retained the same functionality, features and classic silhouette over the years, but we are constantly evolving it, challenging our processes, experimenting with fabrics. The new collection pays homage to the heritage of the Snap-T and to Patagonia’s designers who continue to improve the style, fit, materials and quality.”

Patagonia’s Snap-T has a long and storied heritage and has remained a true classic since its 1985 introduction, featuring immediately recognizable features and design aesthetics that include the yoke, pocket shape and contrasting trims. In the exclusive Fall ’15 Snap-T collection, Patagonia has maintained the key features and beloved style details in pursuit of a cleaner line, including a new recycled-nylon fabric with a slight iridescence, and recycled wool with subtle, sophisticated colors. The result is beautifully crafted jackets made from fabrics and materials that give a nod to the Snap-T pullover’s heritage, yet hint at future innovation throughout Patagonia’s sportswear collections.

The Snap-T was first conceived as a technical fleece in 1985. In the early ‘80s, everyone wore wool to stay warm in the mountains, but Yvon Chouinard found it lacking. Wanting something at least as warm, but lighter in weight and quicker to dry, he and his design team began work on the first Snap-T pullover. They made one of ratty pile, then bunting, then worked with Malden Mills (now Polartec) to develop Synchilla fleece.

To further celebrate the Snap-T pullover’s rich heritage, Patagonia invites customers and Snap-T lovers to participate in North American retail store contests by posting images and a few words about their favorite Snap-T on Instagram and Facebook using #MySnapT and tagging their local Patagonia store. Through December, Patagonia will be highlighting submitted stories and giving away cool new Snap-T exclusive collection pullovers to select winners.

The Internet of Things: What Does It Mean for Retail?

Guest Blog By Oren Levy

Some of the projections for the “Internet of Things” (IoT) sound straight out of a wild science fiction movie, from self-replenishing refrigerators to cars that drive themselves. According to a recent Gartner study, the world will see 25 billion Internet-connected “things” by 2020. It further estimates that IoT will produce close to $2 trillion of economic benefit globally by transforming many enterprises into digital businesses and improving efficiency, as well as producing new sources of revenue. Retail, in particular, is a sector that can expect significant IoT-based upgrades.

A Brave New World for Retail

IoT has the ability to significantly enhance key retail elements such as the supply chain, inventory, logistics and fleet management. While radio-frequency identification (RFID) technology already exists, IoT will undoubtedly take inventory accuracy to a new level. According to RFID expert Dr. Bill Hardgrave, the widespread use of RFID tags through IoT will provide retailers with 99% inventory accuracy, a 50% reduction in out-of-stocks, a 70% reduction in shrinkage, and sales increases in the 2% – 7% range.

Furthermore, monitoring systems will provide more data about products moving through the supply chain, thereby enabling greater stock efficiencies and smaller inventories. Large retailers such as Walmart are already utilizing IoT for supply chain and inventory management.

Additional services are in the planning stages: when sensor-equipped shelves run out of product, signals will be automatically sent out to the entire supply chain, ensuring immediate replenishment.

The Synergy of IoT and Omni-Channel in Retail

The omni-channel shopping experience can also be improved if the retailer is equipped with vital data regarding the location of inventories and shrinkage. For example, if a customer wishes to visit a physical store to pick up an item that he or she ordered online, IoT enables retailers to provide immediate and accurate data regarding availability and location. Greater inventory accuracy will also facilitate rapid home delivery – even the same day. Returns will be recorded instantly, enabling the store to re-sell returned items in real-time.

IoT and Security

IoT’s possibilities are endless, but security is a major challenge. In the same way that computers must be protected against viruses and cyberattacks, the many interconnected IoT elements must be secured against fraudsters. All IoT devices must be protected by an “identification layer” that enables secure deployment of a large number of connected devices and provides access only to approved individuals.

Tokenization is likely to play a central role in IoT security. Enterprises like IBM and Texas Instruments are working to develop new systems that will secure a cloud-hosted system for managing IoT devices throughout their lifecycle, from provisioning, activating, registering and de-registering to eventually retiring IoT assets. Intel is in the process of setting up a tablet system that works with near-field communications (NFC) as well as Europay, MasterCard, and Visa (EMV1) payment systems.

IoT and Payments

The payments sector is also being affected by IoT. Research is already underway to develop a wider range of innovative payment possibilities using NFC chips, payment apps, sensors, tracking devices and more. Visa recently opened a new department dedicated to ensuring that every device, appliance or wearable computer connected to the Internet can become a secure place for commerce.

IoT will enable the user to unlock his or her phone and place it near a merchant POS to close a transaction. Unlike with existing payment methods, the buyer will not even have to open an app. Payment confirmation and transaction details will be delivered to the device screen. Waiting in line to pay for a purchase will be a thing of the past.

Because IoT is based primarily on data derived from multiple sources, issues regarding the widespread availability of personal information arise.  While there are those who decry the invasion of personal privacy, the fact is that all this data is already there for the taking.  People don’t think twice about revealing personal data when joining affinity or loyalty clubs at various stores.  This is an integral part of our data-driven lives.

IoT Challenges – Creating Interconnectivity

The mind reels at all this impressive connective technology and the myriad ways it can be used. But are we there yet? According to the IoT World Survey Report 2015, 76% of the respondents say that IoT technologies have an impact on their businesses and that one of their biggest challenges is how to capitalize on the new opportunities that are arising.

Oren Levy is CEO and co-founder of Zooz